Moorestown, NJ – RunSignup, the leading technology solution for US endurance events, is excited to announce the launch of a new, next-generation email marketing platform for event directors. The platform includes robust personalization and customization tools and includes unlimited contact uploads and email sends – all for free.
RunSignup’s email marketing platform is purpose-built for event marketing and participant communication strategies, providing a savings to customers who need the power of an advanced email marketing tool on a tight budget. Upgrades in the new version include:
- An easy-to-use email builder for out-of-the-box templates or a build-your-own experience
- Differentiation between marketing and transactional emails for better list management
- Data replacement tags to personalize emails with specific information like previous donation amounts, links to photos, QR codes for CheckIn, and more.
The new email builder allows event directors to fully brand their communications with customizable headers and footers and point and click options to add content blocks in one and two column sections. Additionally, the integration of the email marketing platform with event registration data makes it easy for event organizers to send personalized information to each participant, such as their race corral, their start time, and even a QR code for faster check-in.
RunSignup CEO and Founder Bob Bickel said, “Our first generation email marketing platform has been embraced by event directors, with 30 million free emails sent each month in 2021. We chose to invest in email marketing to provide an even better solution for our customers, and this release delivers. Experienced event directors will be excited about the advanced customization options available via replacement tags, and the ability to create beautiful, branded emails in minutes. And as always, it’s free!”
For more information, join our webinar on February 14, 2022 or visit: https://runsignup.blog/2022/01/24/next-generation-email-marketing-for-registration/
About RunSignup
RunSignup is the leading event solution delivering the art of technology to endurance events and nonprofits. More than 25,000 events use our free and open platform to register 7 million annual participants, raise more than $1 billion and grow their events. Our expertly crafted, open and all-in-one solution powers event revenue generation and supporter engagement through flexible registration, free event websites, free email marketing, integrated fundraising, and a suite of RaceDay tools. No subscriptions, no plans, no monthly fees.
To find out why customers like the Philadelphia Marathon, American Cancer Society, AACR, and RaceDay Events use RunSignup, visit www.runsignup.com.
