Access to comprehensive industry data will provide a competitive advantage for events
(April 5, 2024) – Running USA, the leading organization dedicated to advancing the growth and success of the running industry, is thrilled to announce a new collaboration with Athlinks, the premier platform for race results and athlete data. This collaboration will empower Running USA members with unparalleled access to comprehensive running industry data, enhancing their ability to make informed decisions and drive event and business success.
Under the new partnership. Running USA will have access to nearly 400,000,000 race results collected by Athlinks, allowing for detailed reporting on trends happening across event categories and geographic areas.
“We are excited to join forces with Athlinks to offer our members access to unparalleled data and insights,” said Jay Holder, Executive Director of Running USA. “In today’s rapidly changing environment, data-driven decision-making is essential for success in the running industry. This partnership will provide our members with the tools they need to better understand their audience, optimize their events, invest their marketing dollars, and drive growth.”
Athlinks’ robust platform aggregates data from tens of thousands of running events worldwide, spanning distances from 5Ks to marathons and beyond. By leveraging Athlinks’ comprehensive dataset, Running USA members will be equipped with actionable intelligence to inform marketing strategies, improve event experiences, and attract and retain participants.
“Our industry has always desired deeper insights and market intelligence about itself, and the post-pandemic era has generated even more of that demand from Race Directors, Race Operators, and Timers than ever,” said Mike Milici, President of Athlinks. “The Athlinks data set harnesses an enormous amount of current and historical insights, which we’re just scratching the surface of now.”
Reports generated by Running USA will be complimentary or available at exclusive rates, depending on membership level, to members of the organization. Running USA plans to publish its first report in the summer of 2024. For more information about Running USA and its partnership with Athlinks, or to request a report, please contact membership@runningusa.org.
About Running USA
Running USA is a non-profit organization committed to the growth and success of the running industry. Our promise is to deliver quality education, exceptional industry content, valuable research and ample networking opportunities. We connect. We support. We educate. Running USA brings together an entire community. As the voice of endurance running, we’re all about connection and collaboration. Whether we’re connecting race organizers with sponsors, partners and athletes, or connecting our members with vital information and best practices, our goal is to raise the profile of running and help more people get more out of it. For more information, visit runningusa.org.
About Athlinks
Athlinks is the premier platform for race registration, results, and athlete data. With a comprehensive database of event information and participant data, Athlinks provides event organizers and industry stakeholders with valuable insights to inform strategic decision-making and drive success. For more information, visit athlinks.com.
