Insights from North American runners on events, preferences, brands, spending and more
(July 12, 2022) – Running USA has released the results of its 2022 Global Runner Survey and will hold a webinar to present key findings on Wednesday, July 20.
Results for North America were released today and can be purchased here (Running USA foundation and contributing members can download the report for free by logging into their RunningUSA.org account). Survey responses were collected between March and May 2022. More than 5,000 participants responded.
“Running USA provides valuable demographic insights to events and vendors that help us know how runners are thinking and feeling,” said Christine Bowen, COO of Running USA. “This is information that any running brand will want to use to develop future strategy.”
Among the information that can be found in the report:
· Despite the lifting of pandemic restrictions, virtual events remain very popular. Nearly half of respondents ran a virtual event in the last year
· The half-marathon remains runners’ favorite distance to race, followed by the 5K
· New to this year’s report is an analysis of runners’ spending on running and travel to races
· Snapshots of runner preferences by race and age are also included
On Wednesday, July 20, Running USA will host a webinar featuring insights from survey analyst Ashlyn Modlin. The webinar is free and open to all. You can sign up to attend here.
How to Download
Running USA members can download the results of the survey here. For Foundation and Contributing Level members, be sure to log into your runningusa.org account first to reflect the complimentary download. Basic members receive a 50% discount, which can also be activated by logging in.
For non-members, cost of the survey result report is $279.
About Running USA
Running USA is a non-profit organization committed to the growth and success of the running industry. Our promise is to deliver quality education, exceptional industry content, valuable research and ample networking opportunities. We connect. We support. We educate. Running USA brings together an entire community. As the voice of endurance running, we’re all about connection and collaboration. Whether we’re connecting race organizers with sponsors, partners and athletes, or connecting our members with vital information and best practices, our goal is to raise the profile of running and help more people get more out of it. For more information, visit runningusa.org
