Race directors and event producers weigh in on top post-pandemic challenges
(November 11, 2021) – Running USA, the non-profit trade organization for the sport of road running, today releases the results of the 2021 Event Management Study conducted in September and October of this year.
The study documents the increasingly challenging environment for event producers as they attempt to bring races and running festivals back to pre-pandemic participation levels.
“This study offers a snapshot into the minds of race directors as they work toward industry recovery from the pandemic,” said Dawna Stone, CEO of Running USA. “Topics like virtual events, DEI response, and outlook for the industry were added to this year’s study to gain a broad perspective on the current climate for events.”
Among the top challenges for the industry, as documented by survey respondents, are growing races, the increasing cost of event production, and attracting new participants.
Event expenses have increased dramatically since the last Event Management Study two years ago, with average expenses for police, marketing, traffic control, event set up and take down, porta-potties, insurance and signage all more than doubling since Running USA last conducted the study two years ago.
However, while nearly 29 percent of event operators report reduced participation levels due to the pandemic, a majority of respondents have a positive outlook for the industry in 2022.
The 2021 Event Management Study is now available for purchase via digital download on RunningUSA.org. The price is $99 for active members of Running USA and $149 for the public. Purchase it here or click “shop now” below.
About Running USA
Running USA is a non-profit organization committed to the growth and success of the running industry. Our promise is to deliver quality education, exceptional industry content, valuable research and ample networking opportunities. We connect. We support. We educate. Running USA brings together an entire community. As the voice of endurance running, we’re all about connection and collaboration. Whether we’re connecting race organizers with sponsors, partners and athletes, or connecting our members with vital information and best practices, our goal is to raise the profile of running and help more people get more out of it. For more information, visit runningusa.org
