Research Archives - Running USA https://www.runningusa.org/product-category/research/ Running USA Wed, 14 Aug 2024 15:31:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 Industry Insights: 2024’s Top Races (First Six Months) https://www.runningusa.org/product/industry-insights-2024s-top-races-first-six-months/ https://www.runningusa.org/product/industry-insights-2024s-top-races-first-six-months/#respond Tue, 13 Aug 2024 22:52:20 +0000 https://www.runningusa.org/?post_type=product&p=23385 This Industry Insights report covers the largest 5Ks, 10Ks, half marathons, and marathons for the first half of 2024. This report provides a look at growth trends in events, highlighting significant increases in participation across various distances.

Note: This report is free to all active Running USA members. You must be logged into your account to reflect the accurate zero price.

In this new data set, Running USA examines the performance of races in the first six months of 2024 and compares them to the same period in 2023. The findings reveal that many events have experienced impressive double-digit growth percentages, with some surpassing pre-pandemic participation levels. This surge reflects the industry’s ongoing recovery and continued expansion, providing a strong indicator of renewed vitality within the running community.

The report, made possible through Running USA’s collaboration with Athlinks, aggregates finisher data from timed and scored events. It aims to instill confidence within the industry by showcasing successful races and offering insights into effective strategies. By identifying key growth drivers and best practices, the report serves as a valuable resource for event organizers seeking to replicate success and foster further growth.

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This new timely Industry Insights report covers the largest 5Ks, 10Ks, half marathons, and marathons for the first half of 2024. This report provides a look at growth trends in events, highlighting significant increases in participation across various distances.

In this new data set, Running USA examines the performance of races in the first six months of 2024 and compares them to the same period in 2023. The findings reveal that many events have experienced impressive double-digit growth percentages, with some surpassing pre-pandemic participation levels. This surge reflects the industry’s ongoing recovery and continued expansion, providing a strong indicator of renewed vitality within the running community.

“The numbers don’t lie,” said Jay Holder, Running USA’s Executive Director. “In communities from coast to coast, more Americans are signing up for road races than they were last year. That’s because event organizers and their partners are delivering experiences in which everyone from beginners to elite runners want to take part.”

The report, made possible through Running USA’s collaboration with Athlinks, aggregates finisher data from timed and scored events. It aims to instill confidence within the industry by showcasing successful races and offering insights into effective strategies. By identifying key growth drivers and best practices, the report serves as a valuable resource for event organizers seeking to replicate success and foster further growth.

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Industry Insights: A Look at the Country’s Top Races https://www.runningusa.org/product/2023-running-top-races-usa/ https://www.runningusa.org/product/2023-running-top-races-usa/#respond Tue, 09 Jul 2024 17:16:26 +0000 https://www.runningusa.org/?post_type=product&p=22799 Industry Insights: A Look at the Country’s Top Races, offers an in-depth look at the top 100 largest races in the U.S. prior to the pandemic in 2019 and how those events and their participation changed as the industry began to return to normalcy in 2023.

The report is free for Foundation and Contributing members of Running USA, and offered at a 50 percent discount for Basic level members.

In collaboration with Athlinks, Running USA has conducted a thorough analysis of race finisher data from 2019 and 2023, presenting the most accurate depiction of the running event industry's recovery post-pandemic. The report delves into the types of events and geographic locations that are thriving, as well as areas that still have growth potential and participation trends by demographic. It includes a detailed breakdown of the top 100 timed races in the United States and comparative data between 2023 and 2019.

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Industry Insights: A Look at the Country’s Top Races, offers an in-depth look at the top 100 largest races in the U.S. prior to the pandemic in 2019 and how those events and their participation changed as the industry began to return to normalcy in 2023.

The report is free for Foundation and Contributing members of Running USA, and offered at a 50 percent discount for Basic level members.

In collaboration with Athlinks, Running USA has conducted a thorough analysis of race finisher data from 2019 and 2023, presenting the most accurate depiction of the running event industry’s recovery post-pandemic. The report delves into the types of events and geographic locations that are thriving, as well as areas that still have growth potential and participation trends by demographic. It includes a detailed breakdown of the top 100 timed races in the United States and comparative data between 2023 and 2019.

The running industry faced significant challenges during the pandemic, with 2020 seeing a near halt in activities. Following more than a year of canceled, virtual-only, or reduced-capacity events, a substantial recovery began in the fall of 2021. Although 2021 and 2022 experienced a gradual return to normalcy amidst various restrictions, supply chain issues, and participant hesitance, 2023 and 2024 have marked record participation levels for many events. Even those events yet to reach 2019 numbers show a promising upward trend.

The report not only examines individual events but also highlights the top 25 event weekends in 2023, considering all timed race distances, including kids’ runs and pet-friendly dashes. Additionally, it lists the top ten events in each state, providing a comprehensive overview of the current state of the running event industry.

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2023 Race Trends: Global Runner Survey https://www.runningusa.org/product/2023-race-trends-global-runner-survey/ https://www.runningusa.org/product/2023-race-trends-global-runner-survey/#respond Tue, 22 Aug 2023 22:15:25 +0000 https://www.runningusa.org/?post_type=product&p=20730 Running USA has released the results of its highly-anticipated, annual Global Runner Survey. The 2023 Race Trends: Global Runner Survey is the most in-depth analysis into the mindset and behaviors of the running and walking community.  Over 10,000 runners and walkers responded to the 2023 survey, making it one of the largest participation fields in […]

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Running USA has released the results of its highly-anticipated, annual Global Runner Survey. The 2023 Race Trends: Global Runner Survey is the most in-depth analysis into the mindset and behaviors of the running and walking community.  Over 10,000 runners and walkers responded to the 2023 survey, making it one of the largest participation fields in a decade. The report focuses on responses from runners/walkers in the United States, Canada and Mexico. 

The report includes insights on the decision-making, purchase behaviors,, athletic habits, s and charitable fundraising of the highly influential running community..

All organizations associated with the running industry, including events, brands and vendors, will find immense value in utilizing the survey results to inform their business decisions and customize opportunities that align with runner preferences.

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Gen Z Report https://www.runningusa.org/product/gen-z-report/ https://www.runningusa.org/product/gen-z-report/#respond Fri, 03 Feb 2023 21:37:01 +0000 https://www.runningusa.org/?post_type=product&p=15889 Conducted by Influence|SG, a leading social issue and movement market research and advisory firm, more than 2,500 Gen Z and Young Millennial respondents were asked about motivation to participate in recreational sports and events, how they learn about events and why or why not they participate in events. “Unlike Gen X and Boomers, who were […]

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Conducted by Influence|SG, a leading social issue and movement market research and advisory firm, more than 2,500 Gen Z and Young Millennial respondents were asked about motivation to participate in recreational sports and events, how they learn about events and why or why not they participate in events.

“Unlike Gen X and Boomers, who were interested in running to remain fit and healthy, Gen Z is different. For them, exercise isn’t about fitness, it’s about fun and purpose,” said Feldmann, Managing Director of INFLUENCE|SG.

Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

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DEI Applications for Immediate Action https://www.runningusa.org/product/dei-applications-for-immediate-action/ https://www.runningusa.org/product/dei-applications-for-immediate-action/#respond Tue, 01 Mar 2022 20:23:11 +0000 https://www.runningusa.org/?post_type=product&p=8127 Find key takeaways from the DEI Applications, Activations and Actualizations Idea Lab held at the 2022 Running USA Conference and hosted by Andy Wallace, vice president of programs and partnerships at BibRave. This document summarizes both low lift, high impact actions and high lift, high impact actions you and your race or organization can take […]

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Find key takeaways from the DEI Applications, Activations and Actualizations Idea Lab held at the 2022 Running USA Conference and hosted by Andy Wallace, vice president of programs and partnerships at BibRave. This document summarizes both low lift, high impact actions and high lift, high impact actions you and your race or organization can take today.

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2022 Global Runner Survey – North America Edition https://www.runningusa.org/product/2022-global-runner-survey-north-america-edition/ https://www.runningusa.org/product/2022-global-runner-survey-north-america-edition/#respond Tue, 12 Jul 2022 16:13:31 +0000 https://www.runningusa.org/?post_type=product&p=10923 The 2022 Global Runner Survey report provides valuable demographic insights to events and vendors that help us know how runners are thinking and feeling about event participation in the year ahead.

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Running USA has released the results of its 2022 Global Runner Survey for North America. Survey responses were collected between March and May 2022. More than 5,000 participants responded.

The survey report provides valuable demographic insights to events and vendors that help us know how runners are thinking and feeling about event participation in the year ahead.

Among the information that can be found in the report:

  • Despite the lifting of pandemic restrictions, virtual events remain very popular. Nearly half of respondents ran a virtual event in the last year
  • The half-marathon remains runners’ favorite distance to race, followed by the 5K
  • New to this year’s report is an analysis of runners’ spending on running and travel to races
  • Snapshots of runner preferences by race and age are also included

Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

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2021 Event Management Study https://www.runningusa.org/product/2021-event-management-study/ https://www.runningusa.org/product/2021-event-management-study/#respond Thu, 11 Nov 2021 01:42:03 +0000 https://www.runningusa.org/?post_type=product&p=4551 The bi-annual Running USA Event Management Study, which is based on the input of event management professionals from events of all sizes around the United States, includes summary event data, expectations, stresses and projections for the year ahead. The study is highly useful for industry events and professionals looking to assess their performance against reliable […]

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The bi-annual Running USA Event Management Study, which is based on the input of event management professionals from events of all sizes around the United States, includes summary event data, expectations, stresses and projections for the year ahead. The study is highly useful for industry events and professionals looking to assess their performance against reliable industry benchmarks.

Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

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2020 U.S. Running Trends Report https://www.runningusa.org/product/2020-running-usa-u-s-running-trends-report/ https://www.runningusa.org/product/2020-running-usa-u-s-running-trends-report/#respond Mon, 21 Jun 2021 11:22:49 +0000 https://runningusa.wpengine.com/?post_type=product&p=506 The number of runners registering for organized races in the U.S. was down slightly in 2019, continuing a six-year gradual drawback of mass participation in recreational road racing. According to Running USA data analysis, the industry peaked in 2013, when 19 million runners crossed the finish line at U.S. running events over all distances. Find […]

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The number of runners registering for organized races in the U.S. was down slightly in 2019, continuing a six-year gradual drawback of mass participation in recreational road racing. According to Running USA data analysis, the industry peaked in 2013, when 19 million runners crossed the finish line at U.S. running events over all distances. Find all of the distance and demographic trends at American road races in this comprehensive report.

Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

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2020 Global Runner Survey https://www.runningusa.org/product/2020-global-runner-survey-north-america/ https://www.runningusa.org/product/2020-global-runner-survey-north-america/#respond Mon, 21 Jun 2021 11:17:04 +0000 https://runningusa.wpengine.com/?post_type=product&p=504 The Running USA Global Runner Survey is the second-generation iteration of the previous research product known as the National Runner Survey. It is a comprehensive study designed to assess the demographics, lifestyle, perspectives, habits and preferences of the running population nationwide. The document purchased is a 27 page summary of the main survey findings. Research […]

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The Running USA Global Runner Survey is the second-generation iteration of the previous research product known as the National Runner Survey. It is a comprehensive study designed to assess the demographics, lifestyle, perspectives, habits and preferences of the running population nationwide. The document purchased is a 27 page summary of the main survey findings.

Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

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Runner Retention Survey https://www.runningusa.org/product/runner-retention-survey/ https://www.runningusa.org/product/runner-retention-survey/#respond Sat, 17 Jul 2021 02:33:37 +0000 https://runningusa.wpengine.com/?post_type=product&p=707 For the past three years, the running industry has seen the number of road race finishers decline, a trend being felt by races from coast to coast. While much discussion has focused on the flattening of the sport, it’s time for the industry to start finding answers in how to reverse the trend. With responses […]

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For the past three years, the running industry has seen the number of road race finishers decline, a trend being felt by races from coast to coast. While much discussion has focused on the flattening of the sport, it’s time for the industry to start finding answers in how to reverse the trend.

With responses from more than 5,000 runners across the United States, the Runner Retention Survey is an in-depth report providing the running industry a starting point to start gaining answers as to why runners are leaving the sport and start gaining answers as to how organizers can attract new runners to their events.

Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

 

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