Surveys & Studies Archives - Running USA

2022 Global Runner Survey – North America Edition

Leah Etling — Tue, 12 Jul 2022 16:13:31 +0000

Running USA has released the results of its 2022 Global Runner Survey for North America. Survey responses were collected between March and May 2022. More than 5,000 participants responded.

The survey report provides valuable demographic insights to events and vendors that help us know how runners are thinking and feeling about event participation in the year ahead.

Among the information that can be found in the report:

Despite the lifting of pandemic restrictions, virtual events remain very popular. Nearly half of respondents ran a virtual event in the last year
The half-marathon remains runners’ favorite distance to race, followed by the 5K
New to this year’s report is an analysis of runners’ spending on running and travel to races
Snapshots of runner preferences by race and age are also included

Research pricing: Foundation and Contributing Level memberships receive the report free of charge, Standard Level Event/Vendors receive a 50 percent discount. Be sure to log into your membership account to see discounted pricing.

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2021 Event Management Study

Leah Etling — Thu, 11 Nov 2021 01:42:03 +0000

The bi-annual Running USA Event Management Study, which is based on the input of event management professionals from events of all sizes around the United States, includes summary event data, expectations, stresses and projections for the year ahead. The study is highly useful for industry events and professionals looking to assess their performance against reliable industry benchmarks.

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2020 Global Runner Survey

Christian Nwachukwu — Mon, 21 Jun 2021 11:17:04 +0000

The Running USA Global Runner Survey is the second-generation iteration of the previous research product known as the National Runner Survey. It is a comprehensive study designed to assess the demographics, lifestyle, perspectives, habits and preferences of the running population nationwide. The document purchased is a 27 page summary of the main survey findings.

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Runner Retention Survey

Taylor Conyngham — Sat, 17 Jul 2021 02:33:37 +0000

For the past three years, the running industry has seen the number of road race finishers decline, a trend being felt by races from coast to coast. While much discussion has focused on the flattening of the sport, it’s time for the industry to start finding answers in how to reverse the trend.

With responses from more than 5,000 runners across the United States, the Runner Retention Survey is an in-depth report providing the running industry a starting point to start gaining answers as to why runners are leaving the sport and start gaining answers as to how organizers can attract new runners to their events.

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2018 National Runner Survey

Taylor Conyngham — Tue, 17 Jul 2018 02:37:35 +0000

The 2018 National Runner Survey is a comprehensive study designed to assess the demographics, lifestyle, attitudes, habits, and product preferences of the running population nationwide. This year’s National Runner Survey is out, available to Running USA members for free and now available for purchase to non-Running USA members.

Initially launched in 2007, the National Runner Survey is distributed electronically to running event participants across the country.

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2014 Women’s Running Survey

Leah Etling — Thu, 05 Aug 2021 19:23:42 +0000

The Women’s National Runner Survey from Running USA is a comprehensive survey designed to assess the demographics, lifestyle, attitudes, habits and product preferences of the female running population nationwide. More than 14,000 runners responded to the survey and represent active adult women who tend to enter running events and train year round.

*Due to the age of this research, the product has been made available to all for free.*

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2018 Global Runner Survey, Asia

Leah Etling — Fri, 30 Jul 2021 20:52:26 +0000

The inaugural Global Runner Study: Asia presented by Running USA in partnership with Mass Participation Asia. Running USA, in partnership with Mass Participation Asia, has produced Asia’s first runner study. This is a comprehensive study designed to assess the demographics, lifestyle, attitudes, habits and product preferences of the running population.

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2019 Event Management Study

Taylor Conyngham — Sun, 17 Jul 2016 02:41:46 +0000

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