New five-event partnership to enhance west coast races starting with the Santa Barbara Wine County Half Marathon presented by Chumash Casino Resort on Saturday, May 11
Santa Barbara, CA – May 7, 2024 – Motiv Sports, a North American leader in mass participation events, today announced a multi-event partnership with JAMBAR, a leading provider of organic artisan energy bars. This strategic alignment is poised to enhance the participant experience by providing substantial, healthful energy bars to support both performance and recovery on race day, with a focus on giving back to the community.
Motiv, which owns and operates the Golden Gate Half Marathon and the STS Napa to Sonoma Half Marathon, among other Golden State Run Series events, will integrate JAMBAR’s delicious, nutritious energy bars into their events, starting with the Santa Barbara Wine Country Half Marathon presented by Chumash Casino Resort in May. The Mother’s Day Weekend running tradition, annually welcomes nearly 2,000 runners.
“We are thrilled to partner with Motiv Sports to promote health and wellness on a larger scale,” said Jennifer Maxwell, founder of JAMBAR and a longtime pioneer in the energy bar industry. “At JAMBAR, we are committed to creating bars with premium, real-food organic ingredients that empower individuals to live their best lives. This partnership aligns perfectly with our mission to inspire people to prioritize their active well-being and achieve their goals.”
An artisan energy bar made with all organic ingredients, JAMBAR donates 50% of all after-tax profits to support music and active living. Maxwell, a co-founder of PowerBar who returned to the nutrition field with a vision to redefine the energy bar market, emphasizes those unique aspects of JAMBAR. “This isn’t just about feeding the body after an intense activity such as finishing a half-marathon, it’s about feeding the soul and fostering community through shared values of health and vitality,” Maxwell added.
This partnership marks JAMBAR’s debut as the ‘Official Energy Bar’ at the upcoming Santa Barbara Wine Country Half Marathon, a unique, 13.1-mile event that takes place in Solvang, one of the most picturesque locations in California. The course winds through rolling hills and vineyards, with views of the Santa Ynez Mountains before finishing on Copenhagen Drive in the heart of historic Solvang. Participants will have convenient access to JAMBAR energy bars, ensuring they are well-fueled to tackle the picturesque course and enjoy the post-race wine festival and live entertainment in the park.
“Partnering with JAMBAR is a big win for our participants. Their commitment to quality and giving back in the community fits perfectly with the spirit of our events,” said Phyllis Blanchard, VP of Partnerships at Motiv. “Runners can look forward to an enhanced experience these nutritious bars – which include gluten-free and plant-based options – to fuel their fitness journeys and help them perform their best.”
For more information about JAMBAR and its range of products, please visit jambar.com. To learn more about Motiv Sports and view a 2024 schedule of events, please visit MotivGroup.com.
About JAMBAR
In late 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good about the ingredients they put in their bodies, and the positive impact they can have on their local communities. Made from only premium organic ingredients, the bars feature ancient grains, authentic natural sweeteners and high-quality proteins. The company donates 50% of after-tax profits to organizations that support the transformative pursuits of music and sports. JAMBARs are available at jambar.com, via Amazon Prime, and at select grocery and sports specialty stores including Bristol Farms, Gelson’s Markets, Rainbow Acres, Erewhon, Raley’s Supermarkets, Mother’s Market, Mollie Stone’s Markets, Nugget Market and select Fleet Feet locations. Learn more at www.jambar.com and follow JAMBAR on Facebook and Instagram.
About Motiv Sports
Motiv Sports is a North American leader in mass participation events, creating unique and inspiring experiences that enable people to achieve their fitness goals. Motiv Sports events cater to a wide range of interests and abilities, and the company is dedicated to fostering a supportive and inclusive community for all participants. For more information, visit MotivGroup.com.
About the Santa Barbara Wine Country Half Marathon
The 17th running of the Santa Barbara Wine Country Half Marathon presented by Chumash Casino Resort returns on Saturday, May 11, 2024, with a scenic course that starts and finishes in downtown Solvang. Runners will begin the 13.1-mile journey amid the windmills and Danish bakeries along the streets of Solvang, then run along the hills, vineyards and pass 12 wineries before finishing on Copenhagen Drive adjacent to Solvang Park. After crossing the finish line, participants are invited to join family and friends to relax and sip wines from 20 wineries at the post-race Wine & Music Festival. Runners can also choose the two-person half-marathon relay option for a shorter run that includes the wine tasting. Race weekend kicks off Friday, May 10, with a free fitness expo, 1-7 p.m. in downtown Solvang. The expo is open to the public as dozens of exhibitors will showcase a variety of wellness products for sample and sale. All race participants pick up their race number and t-shirt at the expo. For more information or to register for the half-marathon or two-person relay, visit runsipsantabarbra.com.
