The 2024 race will kick off the multi-year sponsorship
BOULDER, Colo. — Boulderthon has announced global sports company PUMA as the new multi-year presenting sponsor ahead of its 2024 event, taking place Sunday, Sept. 29. The announcement comes on the heels of PUMA’s launch of the Deviate NITRO™ 3 running shoe, which will be carried in the Boulder Fleet Feet store in 2024. The brand will expand to additional Fleet Feet Colorado locations in 2025.
“To have a brand like PUMA serve as Boulderthon’s presenting sponsor is truly a dream come true,” said Phil Dumontet, founder and president of Boulderthon. “This sponsorship opens doors for not only our race but also the Boulder community. We can’t wait to see what all we can accomplish with PUMA by our side.”
The sponsorship kicked off with the Boulderthon x PUMA Launch Party at the Fleet Feet Boulder location, consisting of a group run, snacks, drinks, PUMA shoe demos, raffles and more. To continue engaging with the running community, the sponsorship will bring additional year-round activations like community runs and professional athlete panels at Fleet Feet locations.
“We are so excited about the partnership between PUMA and Boulderthon,” said Aubrey Curl, Denver region operating partner at Fleet Feet. “PUMA’s latest running shoes are truly some of the best in-store right now and the community has already had a positive response to them! If you want to try them for yourself, PUMA will be at our annual Boulderthon Course Preview events on 8/24 and 8/29 and at all of our Race Week Events.”
Boulderthon offers five distances for participants to take part in, the marathon, half marathon, 10K, 5K and Kids Run. Boulderthon’s marathon and half marathon courses will take participants through different landscapes set at the foothills of the Flatirons, with views of the Boulder Reservoir, Table Mountain and Haystack Mountain along their way. The fast, flat course features limited elevation change and multiple straightaways, making for high-quality race day performances. The 10K course will run participants through the streets of Boulder showcasing the scenic town, before leading them to Downtown Boulder for the iconic finish on the historic Pearl Street Mall. The Heart to Heart 5K by BCH will be debuting its brand new course this year, featuring an all-road, fast and flat experience for all participants, allowing for wheelchair athletes and those utilizing wheeled vehicles, like duo runners, to take part in the event.
The top-rated, fast-growing multi-distance event became the second-largest race in Colorado in its first year of existence, and the largest fall running event in the state. In its third annual edition, Boulderthon drew 7,000 runners from all 50 states as well as 18 countries, as the signature marathon showcased the world-class city of Boulder. In 2023, Active.com named Boulderthon one of the Top 5 Best Half Marathons in the United States, and the following year the 5K and half marathon courses were both named a top 10 in their categories by USA Today’s 10Best Readers’ Choice awards.
For more information on Boulderthon, presented by PUMA, visit www.boulderthon.org, and follow the event on Facebook and Instagram.
ABOUT BOULDERTHON® PRESENTED BY PUMA
Boulderthon, presented by PUMA, was created in 2021 by avid New York Road Runner, Phil Dumontet, with the goal of bringing a world-class marathon to one of the great running hubs of the country. It is a Boston Marathon Qualifying (BQ), USATF Sanctioned Event, measured by a Level A USATF Course Measurer, representing the highest level of certification for a marathon race. The race offers a full marathon, half marathon, 10K, 5K and children’s races. For more information, visit www.boulderthon.org.
ABOUT PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.
