Hosted by Gamer and Twitch Superstar, SypherPK and YouTube Daredevil, Michelle Khare, Brooks Speedrun LA featured a mix of 24 influencers, athletes, gamers and creators facing off in various track events to raise money for Save the Children.
Los Angeles, CA – BibRave, the leading-edge endurance and fitness marketing agency, collaborated with Brooks Running, a global leader in running footwear and apparel, to host the first-ever Brooks Speedrun LA in Los Angeles on August 5, 2023.
This electric and one-of-a-kind track event garnered over 30,000 viewers and is still available to view on Twitch. Brooks Speedrun LA showcased the speed and style of Brooks Running products – notably the newly released Hyperion – by harnessing the power of 24 influencers from diverse athletic backgrounds. Featuring some of the most high-profile athletes, celebrities, gamers, and content creators, this high-profile track competition was streamed live on Twitch and raised $25,000 for Save The Children, a non-profit that aims to improve the lives of children worldwide.
BibRave’s role in this exciting collaboration extended beyond ideation. With their unmatched expertise in influencer marketing, project management, and event planning, BibRave led every element of Brooks Speedrun LA, from influencer management, to the IRL event production and experience, and live broadcast production that fed into the Twitch stream.
With over 30,000 viewers, Brooks Speedrun LA was the #1 Most Watched Stream in the Sports Gategory on Twitch the weekend of August 5th. The Twitch stream not only provided an immersive experience but also served as a platform for viewers to engage directly with the event..
“We’ve partnered with Brooks on a ton of amazing projects over the past few years, but Brooks Speedrun LA was definitely our biggest, most creative, and most exciting project to-date,” said Jessica Murphy, Co-Founder of BibRave. “At BibRave, we pride ourselves on creating unforgettable experiences with seamless project management and execution. By incorporating athletes from different backgrounds with the live-streaming capabilities of Twitch and supporting a worthy cause, we helped introduce the Brooks brand to an expansive group of young athletes and consumers on a totally new platform and novel format.”
Visit brooksspeedrun.com to learn more.
About Brooks Running
Brooks Running Company sells its performance footwear, apparel, run bras and accessories in more than 50 countries worldwide. Brooks’ purpose is to inspire everyone to run and be active by creating innovative gear designed to keep runners running longer, farther and faster. This purpose is supported by Brooks’ Run Happy philosophy, a quest to celebrate and champion the sport of running and all runners everywhere. Founded 1914, Brooks is a subsidiary of Berkshire Hathaway Inc. and is headquartered in Seattle. Visit http://www.brooksrunning.com/ for more information or follow us on Twitter (@brooksrunning) and Facebook (www.facebook.com/brooksrunning).
About BibRave
BibRave is an influencer and experiential marketing agency that specializes in fitness, outdoor, and lifestyle verticals. With 10 years’ experience building and managing influencers and ambassador communities for large and small companies, BibRave brings a team of strategic social media, creative, and online community-focused experts.
BibRave also crafts bold and memorable experiences, developing creative events and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination.
Lastly, BibRave leverages our own large network of social media influencers – the BibRave Ambassadors – to drive more race registrations and product sales for our event and brand partners.
