● London Marathon Events (LME) has appointed Let’s Do This as registration and data platform partner in a five-year agreement which extends to 2028.
● Let’s Do This (LDT) will provide registration services for the TCS London Marathon ballot and all events in the LME portfolio, including Ford RideLondon and The Big Half.
● The partnership will also collaborate on an industry-defining big data project aimed at driving increased participation across the LME event portfolio and wider UK market.
London Marathon Events (LME) today announced a five year partnership with London- based technology company, Let’s Do This (LDT), to provide registration and data platform services for the entire portfolio of LME events, including the TCS London Marathon.
The partnership brings together the organizers of the most popular marathon on the planet and the world’s largest annual one day fundraising event with the world’s leading consumer marketplace and registration platform built for mass participation events.
LDT will power registration technology for the 2024 TCS London Marathon ballot and the full LME event portfolio. LDT will also support an ambitious and innovative data project to build a Customer Data Platform, allowing LME and other organizations to collect and unify customer data from multiple sources in a single, coherent, potentially industry-wide view of customer behaviors.
LME and LDT share a common goal of inspiring more people to get active and thus improve their physical and mental health. The Customer Data Platform itself has been designed with this goal in mind.
Hugh Brasher, Event Director at LME, said:
“London Marathon Events works to inspire activity in all ages, demographics and abilities and critical to this is our registration platform and data management. Our new partnership with Let’s Do This will transform the way we connect with our participants both present and future.
“We passionately believe in the power of activity as a force for good. Let’s Do This brings groundbreaking technology together with an expert and agile team who share our passion to transform society by encouraging physical activity for all.”
Let’s Do This CEO, Sam Browne said:
‘”This is a landmark partnership with London Marathon Events. The missions of our two companies could not be more closely aligned, and we’re excited to work with their industry-leading team to help grow some of the very best events the global market has to offer.
“At the heart of this partnership is a commitment to inspire the next generation of participants, as well as increasing diversity and inclusivity on start lines everywhere. At a time when mass participation events continue to feel the lingering effects of the pandemic, we are so excited about the positive impact we can have together, both on the future of our industry, and the wider social good of the UK.”
Founded in 2017 and headquartered in London, LDT is a technology partner to many of the leading mass-participation sports events around the world. LDT provides a seamless and user-centric registration platform designed to drive growth for endurance events, as well as a consumer marketplace that helps participants discover and book events. Over a million people have found events through LDT.
About Let’s Do This
Let’s Do This is the leading consumer marketplace and technology platform built for mass participation endurance events. Let’s Do This helps event organizers attract, convert and retain their customers through a seamless, user-centric booking experience, and a powerful set of tools designed to drive growth in registrations and revenue.
Over a million people have found events through Let’s Do This, and the company has grown by over 200% in the last year. Let’s Do This works with the Great North Run, Hackney Moves, London Triathlon and many more across the UK. The company is growing rapidly amongst some of the most innovative and forward-thinking events in the USA, such as Bay to Breakers and Surf City Marathon.
With over £80m in investment raised to date, Let’s Do This is backed by venture capital funds Y Combinator (which counts previous early investments in Airbnb, Stripe and Reddit), Craft Ventures & Headline, as well sporting stars like Paula Radcliffe, Serena Williams & Usain Bolt.
About London Marathon Events
London Marathon Events (LME) organizes a series of mass participation events inspiring more than 200,000 participants every year. Its portfolio of world-class events includes the world’s biggest marathon and the world’s greatest festival of cycling. The mass participation events include:
● Brighton Marathon, BM10K and Mini Miles
● TCS London Marathon
● TCS Mini London Marathon and TCS Mini London Marathon in schools
● Ford RideLondon
● Standard Chartered Great City Race
● The Big Half, New Balance Big Relay and The Big Mile
● Swim Serpentine
● Vitality Westminster Mile
● Vitality London 10,000
Every year, London Marathon Events gifts its trading surplus to The London Marathon Foundation. Both organizations share a vision of Inspiring Activity and a mission to inspire and enable people to become and remain physically active across all ages, demographics and abilities. Since 1981, The Trust has made grants totalling in excess of £98 million to more than 1,500 projects in London and across the UK that help people to become and remain active.
