Kinomap for Races Gamifies the Race Day Experience to its 1.5 million users for official remote participation on treadmills and other cardio equipment including indoor cycling and rowing
Boston/Denver, CO – February 13, 2023 – Today the launch of Kinomap for RacesTM, by Kinomap, North America was announced at this year’s Running USA Conference for Race Directors. Kinomap is the world’s largest platform of course simulation videos for cardio equipment. Some statistics include:
● 1.5 million users
● 300,000 miles of interactive course content
● 35,000 videos
● 30-50 new courses added daily
● Compatible with 220 brands of cardio equipment
● Available in 15 languages
Being part of today’s marquee endurance events can be a challenge due to qualifying times, entry caps, time constraints, or geographical limitations. “Virtual” races, which experienced a major surge during Covid-19, were a great alternative to no race at all. However, Kinomap brings the experience of remote participation to an entirely new level by providing an exact race day course simulation, allowing participants to see, hear, and feel a course, maintaining the integrity of the race day experience. Some unique features of the Kinomap platform include:
– Ability to see the course
– Ability to feel hills and climbs on the course
– Effective training tool in preparation for the live event
– Treadmill matching speed/incline of terrain on the course
– Year-round revenue/fundraising potential
– “In Video Advertising” giving sponsors a targeted global reach
– Immersive experience allowing for multi-sport participation
– Ideal for deployed troops and the geographically challenged
– Break the Finish Line tape!
“We’re excited to introduce Kinomap for Races to the North American road racing industry,” said Gary McNamee, Kinomap’s Managing Director of North American Operations. Adding the ability to train for your favorite races on an exact course simulation prior to race day, or even take part “officially,” right in your living room, on your schedule, brings the experience to a whole new level. Kinomap for Races can benefit the most famous marathons around the world, to your local hometown Turkey Trot, as well as the chance to bring charity races to a new audience and global stage, ” said McNamee. “Just about all of today’s major endurance events have a charity component, allowing runners to raise money for a cause. If you can’t be part of the live event, we have a solution to let you still see the course, hear the cheering crowds, feel every hill and even break the finish line tape. After all, what makes the race unique? It’s the course of course!”
“We’re most excited at the launch of Kinomap in North America,” said Philippe Moity, Kinomap’s co-founder and CEO. “From our world headquarters based in Paris to our new North American offices in Hopkinton, Massachusetts, at the start line of the Boston Marathon®, we have no shortage of inspiration right outside of our front door!” Moity added, “We will be announcing a number of exciting partnerships in the coming weeks and months, including major cardio equipment brands, as well as some very exciting race partners. Kinomap wants to make video an interactive experience, where the race is the movie and the runner is the star.”
About Kinomap, North America –
Located in Hopkinton, MA, steps from the start line of the world-famous Boston Marathon®, Kinomap, North AmericaTM is a developer of a patented course simulator technology for treadmills and other cardio equipment. Kinomap partners with marquee endurance events, creating a race day course simulation, capturing all the electricity and excitement of the event from a runner’s point of view for an interactive course preview of an event, or to train and visualize prior to race day. Entrants can also participate remotely and “officially” through running, cycling, and even rowing in their health club or living room. This can turn a local live foot race into an international multi-sport event, creating a wider opportunity for the race with a pay to participate experience, benefitting the race, its sponsors, its vendors, its charities and participants around the world. For more information, please visit Kinomap for Races
Media inquiries, please contact Charlotte Berthelot, Director of Marketing and Communications marketing@kinomap.net
