Product Description
Industry Insights: A Look at the Country’s Top Races, offers an in-depth look at the top 100 largest races in the U.S. prior to the pandemic in 2019 and how those events and their participation changed as the industry began to return to normalcy in 2023.
The report is free for Foundation and Contributing members of Running USA, and offered at a 50 percent discount for Basic level members.
In collaboration with Athlinks, Running USA has conducted a thorough analysis of race finisher data from 2019 and 2023, presenting the most accurate depiction of the running event industry’s recovery post-pandemic. The report delves into the types of events and geographic locations that are thriving, as well as areas that still have growth potential and participation trends by demographic. It includes a detailed breakdown of the top 100 timed races in the United States and comparative data between 2023 and 2019.
The running industry faced significant challenges during the pandemic, with 2020 seeing a near halt in activities. Following more than a year of canceled, virtual-only, or reduced-capacity events, a substantial recovery began in the fall of 2021. Although 2021 and 2022 experienced a gradual return to normalcy amidst various restrictions, supply chain issues, and participant hesitance, 2023 and 2024 have marked record participation levels for many events. Even those events yet to reach 2019 numbers show a promising upward trend.
The report not only examines individual events but also highlights the top 25 event weekends in 2023, considering all timed race distances, including kids’ runs and pet-friendly dashes. Additionally, it lists the top ten events in each state, providing a comprehensive overview of the current state of the running event industry.