New York, July 18, 2024 — Nonprofit New York Road Runners (NYRR) announced today that iHeartMedia New York will be the first-ever Official Broadcast Radio Partner for the TCS New York City Marathon in 2024 – connecting the audio company’s millions of listeners across multiple platforms to the best day in New York City.
In addition to live TCS New York City Marathon race coverage on iHeartMedia New York’s 710 WOR AM and Q104.3HD2, iHeartMedia will promote the event across its radio, streaming, and digital platforms the four months leading into November, as well as promotional support for NYRR’s other races throughout the year.
“We are thrilled to partner with iHeartMedia to showcase the best day in New York City, as TCS New York City Marathon Sunday’s infectious energy inspires more people to start running,” said Rob Simmelkjaer, CEO of New York Road Runners. “The collaboration with iHeart has already begun as we work to bring the transformative power of running to millions of listeners across their platforms through powerful storytelling and impactful promotions.”
“The TCS New York City Marathon is one of the most iconic events of the year – not just in New York, but in the entire world,” said Bernie Weiss, Division President of iHeartMedia. “We are excited to work on its audio and sound strategy with New York Road Runners.”
New York Road Runners and iHeartMedia’s partnership will include:
- Live race-day radio broadcast distribution rights of the TCS New York City Marathon on iHeartMedia New York’s 710 WOR AM and Q104.3HD2, featuring the official world feed broadcast with cut-ins along the marathon course from iHeart personalities.
- The Q104.3HD2 broadcast will be used for the radio headsets distributed to spectators across the city, allowing them to listen in on the live action anywhere in the five boroughs.
- Promotion of the TCS New York City Marathon broadcast and NYRR events across iHeartMedia New York radio stations, including Z100, 103.5 KTU, Q104.3, Power 105.1, 106.7 LITE FM, and 710 WOR AM.
- iHeartMedia New York talent Garrett Vogel from Elvis Duran and the Z100 Morning Show will run the TCS New York City Marathon and report on his training journey.
- iHeartMedia New York will have a booth at the TCS New York City Marathon expo during race week.
The TCS New York City Marathon is one of 60 adult and youth races put on annually by NYRR, a New York City-based nonprofit whose vision is to build healthier lives and stronger communities through the transformative power of running. New York Road Runners has served communities across New York City for close to 70 years through inclusive and accessible running experiences and will look to highlight that on iHeart’s platforms.
About New York Road Runners (NYRR)
A New York City-based nonprofit, New York Road Runners’ vision is to build healthier lives and stronger communities through the transformative power of running – serving nearly a half a million New Yorkers annually through its free community events, youth running initiatives, and school-based programs across the five boroughs. During its nearly 70 years, New York Road Runners has grown from a local running club to the world’s premier community running organization, producing more than 60 adult and youth races each year, including the TCS New York City Marathon. Held the first Sunday each November, the TCS New York City Marathon features more than 50,000 runners—from the world’s best professional athletes to a vast range of runners across experience levels, ages, genders, abilities, and backgrounds. To learn more, visit www.nyrr.org.
About iHeartMedia New York
iHeartMedia New York owns and operates WAXQ, WHTZ, WKTU, WLTW, WWPR, WWRL, WOR, and iHeartRadio Broadway, and is part of iHeartMedia. iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 90% of Americans every month, and has a portfolio of unmatched consumer brands and industry-leading events. iHeart’s broadcast radio assets alone have more consumer reach in the U.S. than any other media outlet; twice the reach of the next largest broadcast radio company; and over four times the ad-enabled reach of the largest digital-only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next four podcast publishers combined; has the number one social footprint among audio players, with seven times more followers than the next audio media brand; and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products, and services. Visit iHeartMedia.com for more company information.
